News
07.02.2011
International brands dominate on the market of agricultural production resources – 04.02.2011
Association “Ukrainian Agribusiness Club” and Kyiv International Contract Fair conducted the rewarding ceremony of the winners and laureates of the annual contest “AGROBRAND” in the context of “InterAgro-2011”. Competition results indicate that, despite the competition from the side of domestic brands, international brands dominate the market of agricultural resources in Ukraine.
According to the results of the survey conducted among Ukrainian agricultural producers the most famous agricultural equipment producer became John Deere, the primacy of which was recognized by 39% of the respondents. The second position was occupied by Minsk Tractor Plant (25%), the third one was taken up by Claas (16%)
Pioneer (27%) was recognized as a leader within the nomination “Best Producer of Agricultural Crops Seeds”. It is followed by Syngenta (20%) and the company “Sady of Ukraine” (11%).
Tough competition was observed among the producers of plant protection products where companies Bayer and Syngenta are the most recognizable – 27% and 25% of the votes of the respondents respectively. Among the other producers of fertilizers and pesticides the products of BASF (7%) are the most popular.
Among the dealers in the sphere of resource supply the leader became the company “Rise” (34%). On the second place was the company “Eridon” (21%) and on the third one was the company “AMAKO” (9%).
According to Taras Gagalyuk, coordinator of the agency “AgriSurvey” under the umbrella of which all UCAB studies are conducted, this year in the contest “AGROBRAND” 1129 agricultural producers were surveyed, which represent the all regions of Ukraine. Thus, the statistical sampling error was about 3%.
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Khrystyna Protsiv
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